How to Attract Clients Using Social Media Networks and Web 2.0 Techniques

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Event	How to Attract Clients Using Social Media Networks and Web 2.0 Techniques
CPD Points	2
Date	November 19, 2009
Start Time	06:00 PM
End Time	08:30 PM
Location	bitHeads Inc., 1309 Carling Avenue, Ottawa Westgate Shopping Centre – Entrance to bitHeads is behind Blockbuster
Description
Social Media Networks + Web 2.0 The rise of social media and Web 2.0 is changing the ways that individuals and organizations spread their message through the Internet and is changing the ways potential clients find and read the message that are of interest to them. Social media networks and Web 2.0 give potential clients powerful resources to find and to research possible suppliers – their product line, their approach, their experience and their viability. Attend our upcoming event and learn from Steve Klein, CEO and Creative Director of Marketing Breakthroughs, one of the most dynamic experts in the field of Internet marketing. You will learn: How to position your organization so that potential clients can find you on the Web. How to design an effective and targeted Web campaign and maybe a few tips on search engine optimization How to use social media networks and Web 2.0 to make sure your message is reaching potential clients and getting them to contact you. How to fully utilize the Web to convert interest from potential clients into sales. "Web 2.0 refers to the second generation of web-based communities and hosted services - such as social-networking sites, wikis, and folksonomies - which aim to facilitate creativity, collaboration, and sharing between users." ~ Wikipedia Reserve your spot today, seating capacity is limited This seminar is hosted by the CMC-Ontario - Eastern Ontario Chapter - Independent Consultant and Small Consulting Firms Special Interest Group (ISC SIG) What is the EOC ISC SIG? The ISC SIG is an EOC CMC-Canada sponsored special interest group for Independent Consultants and Small Consulting Firms in the National Capital Region .The objectives of the ISC SIG are to: Improve market access for ISC's Improve operational effectiveness of ISC's Ensure that the interests of ISC's are included in CMC-Canada strategies and actions Increase awareness of and interest in CMC-Canada Increase membership in CMC-Canada

Speaker	Steve Klein, CEO + Creative Director, Marketing Breakthroughs Inc.
Biography Steve is one of Canada’s foremost professional marketers and has been growing companies for over 25 years – both his own and those of his clients. The key to his success: a highly imaginative, cutting-edge approach to marketing and advertising. For the past 14 years, he has been CEO and Creative Director of Marketing Breakthroughs, the only firm in Ottawa to specialize in the marketing of mid-sized owner managed companies and professional firms. He has coached dozens of consultants, professional firm partners on the art and science of pitching their services, building niches, and winning new clients. MB has doubled in size since 2007 and has built an enviable reputation as THE “Go To” firm in Ottawa for Web 2.0 and social media marketing. Steve holds B. Comm. and MBA degrees from Queen’s University, and is a former visiting professor at Sir Wilfrid Laurier University. He is the author of the bestselling book, JobWise. He has also contributed to numerous professional publications, including FORUM Magazine, CPA Profitability Monthly, Ontario Dentist and Investment Executive. Steve has also published extensively on ezinearticles.com. He has written, hosted and produced over 2,000 daily radio shows including two nationally syndicated shows– CareerWise and A Motivational Minute.
Additional Information Event Agenda 6:00pm Registration Begins 6:00-7:00 Networking 7:00-7:10 Welcome & Introduction to the ISC SIG – Doug Nowlan 7:10-8:25 Presentation – How to Attract Clients • Steve Klein • Questions & Answers 8:25-8:30 Event Wrap-Up Cost: CMC Canada Members - No charge - member must login to receive member rate - click here to login Non Members - $15 plus GST (if you register in advance) or $20 including GST (if you pay at the door) Refreshments (Sandwiches) will be available Registration Deadline: Wednesday November 18 (midnight) If you require assistance registering, please call Darlene at 1-800-268-1148 ext. 4 Cancellation Policy Cancellations received in writing before noon on November 16, 2009 will be refunded the full amount, minus a $10.00 handling fee. No refunds will be issued after noon on November 16, 2009. Registrants may send a substitute attendee, with appropriate fee adjustment. (only if there is $$ involved). No credits are given for late notices or "no-shows". In the unlikely case that the event has to be cancelled, registration fees will be fully refunded. If you have food allergies or other dietary restrictions, please email dhoornstra@cmc-canada.ca at least two business days prior to the event.

Seat Price	$15.00
This event is now closed for registrations.