Helping Businesses Recover from the Fort McMurray Wildfires

What do you do when your business is hit with an unplanned disaster? Businesses in Fort McMurray, Alberta had to experience the shock of this recently. In the spring of 2016, #fortmacwildfires also known as #thebeast blew in and devastated Fort McMurray; quickly and without thought, the fire took so much away from the community. No one was immune. The Beast was uncontrollable and many souls were affected deeply and to the core. A massive evacuation of 80,000 individuals from the area occurred and it is now known to be the largest natural disaster in Canada. In November 2016 the Insurance Bureau of Canada estimated the value of claims to be close to $4 billion. And a new report from MacEwan University estimates the total cost of the wildfire will reach almost $9 billion.

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Not only families and individuals in the Regional Municipality of Wood Buffalo were affected; but businesses were also affected. Successful businesses, small businesses, family businesses, medium sized businesses and large businesses. Businesses operating in the region for many years and even new businesses. "The Beast" had no concern or care for any of that.

CMC-Alberta and its members, Certified Management Consultants (CMCs) saw the heavy burden and jumped to the challenge; after all isn’t this what we do as consultants / coaches? We help businesses, their owners, managers and staff deal with challenges, of all sorts. Three CMCs in Edmonton: Pierre Cormier, Cheryl Lockhart, and Keleigh Cormier thought something must be done and quickly! The Back to Business Coaching Program was born and created for the Regional Municipality of Wood Buffalo to help with the task of supporting businesses who were in shock. 

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Back to Business Coaching Program

Many conversations were had with the Regional Municipality of Wood Buffalo Economic Development (RMWB) to determine the scope of this disaster for each individual business in the area. The Department immediately saw how a coaching program could work to help the businesses of Fort Mac navigate through a very emotional and stressful time. The interest and passion shown by the Department was the key to developing and supporting the Back to Business Coaching program. 

An intake process was created, so the immediate need for the business could be efficiently assessed. A matchmaking committee of CMCs was formed, to match businesses with a qualified CMC coach. Businesses were then introduced to a CMC who had knowledge of the type of business, industry sector and type of challenge the business was currently facing. The relationship between the CMC and the business included a one-on-one coaching process up to a maximum of 12 hours. In all cases, trust had to be quickly built and a tangible action plan with next steps, developed for each business to help them sort things out and move forward. So far, more than 60 businesses have been helped through this program. 

"I am so proud of the interest, hard work, passion, stepping up and “get ‘er done” attitude of all CMCs involved in this process and am confident
that together, we can lift-up participating businesses affected by the wildfires in Fort Mac," said Pierre Cormier, Project Manager, CMC-Alberta.

Thank you to RMWB for believing in the community and providing small businesses with the effective resources to attract some new thinking. Here is a listing of our project manager, matchmakers and coaches involved in the project. Thank you to all:

We never really think about disasters as we go about our day-to-day lives. Further, we never think it will happen to us or how it would affect our business. It's good to know there is a group of business professionals who will have your back and help you through tough times. Helping to keep #albertastrong
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Where to find us

Keleigh Cormier, CMC, CAC

The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 40 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada (the Canadian Association of Management Consultants) administers, and its provincial institutes confer, the CMC designation in Canada. For more information about the CMC designation, click here.