Ms. Marilyn Friedmann, CMC

Align Coaching & Consulting

Contact Details

Ms. Marilyn Friedmann, CMC

Align Coaching & Consulting


Marilyn Friedmann, CMC       647-889-9295
Marilyn has 30 years of experience in management consulting, coaching, organizational leadership, marketing and fundraising.  She consults on community investment, strategic planning, corporate responsibility, stakeholder engagement, multi-stakeholder partnerships, revenue development, fundraising strategy, marketing strategy and product / service innovation.  Marilyn provides coaching services in the areas of Executive & Leadership Coaching,Career Management & Transition and Life Transitions.

Marilyn is a Certified Management Consultant* and accredited Partnership Broker
(through the Partnership Brokers Association, UK.) An experienced public speaker and educator on corporate responsibility and cross-sector partnerships, she has a passion for connecting community investment programs and businesses to create shared value.

As a senior leader in the not-for-profit sector, Marilyn has served as
·       Director of Corporate Development & Cause Marketing for CAMH Foundation
·       Chief Development Officer for United Way of Peel Region
·       Vice President of Development for World Vision Canada  

Some of the cross-sector partnershipsshe has brokered include:
·       CAMH and Shoppers Drug Mart
·       World Vision Canada and Barrick Gold
·       World Vision Canada and Zenon Environmental (now part of GE)
·       Plan Canada and IAMGOLD.   

As a management consultant her non-profit clients have included:
·       War Child Canada
·       2015 Pan Am/Parapan Am Games
·       Yonge Street Mission
·       MIAG Centre for Diverse Women & Families
·       United Way of Peel Region
·       MEDA (Mennonite Economic Development Associates)
·       CBSR (Canadian Business for Social Responsibility)
·       CCI (Canadian Crossroads International)
·       Opportunity International Canada
·       ICA Canada
·       PDAC (Prospectors and Developers Association)
·       Plan International Canada
·       World Vision Canada

Marilyn has also served as a marketing and community investment consultant to: 
·       Maple Leaf Foods
·       Starbucks Canada
·       Scotiabank
·       Whirlpool Appliances
·       CIBC
·       Sun Life Financial
·       The Campbell Soup Company
·       Bestfoods Canada Inc., now part of Unilever. 

Marilyn is a member of the Association of Fundraising Professionals, Canadian Association of Management Consultants and The Partnership Brokers Association. Marilyn served on the Board of Directors of MicroSkills. Earlier in her career, she held marketing management roles with Mattel Canada, Manulife Financial and Nestle Foods.


Partnership Brokers Association
London, United Kingdom
Accredited Partnership Broker
The Partnership Brokers Association is the international professional body for those managing and developing collaboration processes. Our primary aims are to: Challenge and change poor partnering practices so that multi-stakeholder collaboration can become truly transformational;Ensure those operating in partnership brokering roles are skilled, principled & work to the highest standards
2006 To 2011
Dissertation: Ready, Set, Go! Nurturing Organizational Readiness for Cross-Sector Partnerships within an International Development NGO
Advisor: Ros Tennyson

Canadian Marketing Association
Toronto, Ontario, Canada
Professional Certificate in Integrated Branding, 2009
Marketing & branding: The Professional Certificate in Integrated Branding is designed to help participants understand and manage key elements of a strong brand strategy. This course will provide the knowledge you need to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.
2009 To 2009

University of Toronto - University of St. Michael's College
Toronto, Ontario, Canada
Certificate in Corporate Social Responsibility, 2006
Corporate Social Responsibility
2005 To 2006
Advisor: Ron Knowles

University of Guelph
Honours Bachelor of Arts
1982 To 1986

Waterloo Oxford DSS
Ontario Secondary School Honours Graduation Diploma
1977 To 1982

Consults to Industry

  • Educational services
  • Health care and social assistance
  • Management of companies and enterprises
  • Other services (except public administration)


  • CMC


  • Spec. Honours B.A.

Job History

Board Member
November 2013 - present

CAMH - The Centre for Addiction & Mental Health Foundation
Director, Corporate Development & Cause Marketing
Toronto, ON, Canada
July 2015 - August 2017

Friedmann Strategic Consulting
Certified Management Consultant
Toronto, ON
January 2013 - November 2015

United Way of Peel Region
Chief Development Officer
July 2010 - December 2012

Friedmann Strategic Consulting
September 2005 - July 2010

World Vision Canada
Vice President Development
October 2003 - May 2006

Friedmann Marketing Consulting
May 1998 - October 2003

Sun Life Canada
Vice President and A. Vice President (contract) - Marketing - Individual Life Insurance
January 1999 - January 2000

Mattel Toys
Marketing Director
July 1997 - May 1998

Manulife Financial
Assistant Vice President, Director of Marketing Planning, Product Manager
September 1990 - July 1997

Nestle Enterprises Limited
Marketing, Product Management
May 1987 - September 1990

Consulting Service Areas

  • Marketing
  • Strategy

Consulting Regions

  • Ontario


  • English