Mr. Aziz Memon, CMC

Managing Director, Marketing & Strategy Practice,
Farber Group

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Mr. Aziz Memon, CMC

Managing Director, Marketing & Strategy Practice,
Farber Group


I help marketers in flat, declining and highly competitive categories find gaps and opportunities for brand growth, and formulate strategies that maximize the opportunities.

Over the last 20 years I have helped marketers in diverse markets understand and engage their customers, build brands, strengthen equity, generate leads, build loyalty and achieve top line targets across diverse business sectors.

In Canada, I have managed significant brand portfolios at Bates Canada and Grey Worldwide (both WPP companies). In my last role, as President at Bob’s Your Uncle (previously the Brainstorm Group), I led Strategy and Planning. Prior to that, I was Partner at Monsoon Communications, a specialized diversity niche (multicultural) marketing company.

In Asia, I was COO at Bates PanGulf (a WPP company), a marketing communications powerhouse in the MENA region. While at Bates, I also established Healthworld, the region’s first specialized healthcare marcom company, and served as the CMO of the region’s largest mortgage finance company.

I have earned an MBA in Strategic Marketing from McMaster University and a CMC qualification from the Canadian Association of Management Consultants.

If your brand is stuck in a flat or declining category, is at risk of becoming parity, is new to market or entering a new market, contact me to discover how Salt Strategy can help.
O: +1(416) 628-6737
C: +1(416) 457-6776


DeGroote School of Business, McMaster University
Hamilton, Ontario, Canada
MBA, 2014
Strategic Marketing
2001 To 2014

University of Bombay (Mumbai)
Mumbai (Bombay), India
Bachelors of Commerce, 1988
Business and Marketing
1985 To 1988

Professional Associations

Canadian Association of Management Consultants
2014 - Present

Consults to Industry

  • Accommodation and food services
  • Arts
  • Educational services
  • entertainment and recreation
  • Health care and social assistance
  • Management of companies and enterprises
  • Other services (except public administration)
  • Public administration

Other Designations

  • Communications and Advertising Accredited Professional


  • CMC


  • Bachelor of Commerce
  • Master of Bus. Admin

Job History

Managing Director, Marketing & Strategy
Toronto, ON, Canada
May 2018 - present

Salt Strategy
Principal Brand Growth & Marketing Consultant.
Toronto, ON
January 2016 - April 2018

Bob's Your Uncle (BYU Agency)
Toronto, ON
June 2014 - January 2016

Monsoon Communications
Partner, Strategy & Planning
Toronto, ON
June 2012 - June 2014

Thinkers & Doers Integrated
Principal Marketing & Communications Consultant
Toronto, ON
October 2010 - December 2011

Bates PanGulf
Chief Operating Officer
Abu Dhabi
September 2009 - September 2010

Healthworld PanGulf
General Manager
January 2003 - September 2010

Bates PanGulf
Executive Vice President
September 2006 - August 2009

Bates PanGulf
Chief Client Officer and New Busines Director
Dubai, ON
March 2001 - August 2006

Grey Worldwide
Account Director
Toronto, ON
May 1998 - February 2001

Bates Canada
Account Supervisor
Toronto, ON
June 1995 - May 1998

Bates PanGulf
Account Manager
June 1992 - November 1994

Raka Advertising & Marketing
Account Manager
Mumbai (Bombay)
September 1990 - April 1992

Consulting Service Areas

  • Marketing
  • Operations
  • Strategy

Consulting Regions

  • Canada
  • India
  • Middle East
  • Ontario
  • United States


  • English
  • Hindi
  • Marathi
  • Urdu