I help marketers in flat, declining and highly competitive categories find gaps and opportunities for brand growth, and formulate strategies that maximize the opportunities.
Over the last 20 years I have helped marketers in diverse markets understand and engage their customers, build brands, strengthen equity, generate leads, build loyalty and achieve top line targets across diverse business sectors.
In Canada, I have managed significant brand portfolios at Bates Canada and Grey Worldwide (both WPP companies). In my last role, as President at Bob’s Your Uncle (previously the Brainstorm Group), I led Strategy and Planning. Prior to that, I was Partner at Monsoon Communications, a specialized diversity niche (multicultural) marketing company.
In Asia, I was COO at Bates PanGulf (a WPP company), a marketing communications powerhouse in the MENA region. While at Bates, I also established Healthworld, the region’s first specialized healthcare marcom company, and served as the CMO of the region’s largest mortgage finance company.
I have earned an MBA in Strategic Marketing from McMaster University and a CMC qualification from the Canadian Association of Management Consultants.
If your brand is stuck in a flat or declining category, is at risk of becoming parity, is new to market or entering a new market, contact me to discover how Salt Strategy can help.
O: +1(416) 628-6737
C: +1(416) 457-6776