Mr. Cal Harrison, CMC

Beyond Referrals

Contact Details

6 Middlehurst Crescent
Winnipeg, MB
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Mr. Cal Harrison, CMC

Beyond Referrals


I help engineers, architects, consultants, lawyers, designers and professional services firms to add or integrate sales and marketing processes and tools into their practice. I am an expert in positioning professional services firms, B2B buyer behaviour, and responding to Requests for Proposals (RFPs) but have a greater interest in eliminating them and replacing them with the Qualifications Based Selection Process (QBS).

I am a management consultant (Certified Management Consultant - CMC).

I am an author (The Consultant with Pink Hair, Rockbench Publishing 2012).

I am a writer (CA Magazine, RainToday, Management Consulting News, Pro-Purchaser, and Procurement Insights).

I am a speaker (The Harvard Business School Alumni in Chicago, The Institute of Management Consultants USA in Reno, The Canadian Association of Management Consultants in Victoria, Vancouver, Edmonton, Calgary and Toronto, The Purchasing Management Association of Canada in St. John's, The American Public Works Association in Columbus, Women in Consulting in San Francisco, The CICMC Conference of the Americas in Barbados, Deusto University in San Sebastian Spain and numerous other groups and cities).

I am a university lecturer (University of Manitoba, University of Winnipeg, Royal Roads University).

Specialties: Sales and marketing advice and education for consulting professionals.

Purchasing advice and training for procurement professionals that want to avoid the costs, errors, and process inefficiency of an RFP when selecting a professional advisory firm.


University of Nevada, Reno
Casino Executive Development Program
1998 To 1998

University of Manitoba
Master of Business Administration (MBA)
1992 To 1998

Red River College
Diploma Advertising art
1986 To 1988

University of Manitoba
Bachelor of Arts (BA)
1983 To 1991

Consults to Industry

  • Arts
  • Construction
  • Educational services
  • entertainment and recreation
  • Information and cultural industries
  • Management of companies and enterprises
  • Other services (except public administration)
  • Retail Trade
  • Wholesale Trade


  • CMC


  • Bachelor of Arts
  • Diploma
  • Master of Bus. Admin

Job History

Beyond Referrals
Marketing and Sales Consultant to Professional Services Firms
January 2001 - present

University of Manitoba
Organizational Behaviour Lecturer
January 2003 - January 2013

University of Winnipeg
Organizational Behaviour Lecturer
January 2005 - January 2012

Royal Roads University
Organizational Behaviour Lecturer
January 2006 - January 2007

Consulting Service Areas

  • Marketing
  • Strategy

Consulting Regions

  • Africa
  • Alberta
  • Australia/New Zealand
  • British Columbia
  • Canada
  • Caribbean
  • Eastern Europe
  • Eastern United States
  • Finland
  • Manitoba
  • Mexico
  • New Brunswick
  • Newfoundland
  • Northwest Territories
  • Nova Scotia
  • Nunavut
  • Ontario
  • Prince Edward Island
  • Quebec
  • Saskatchewan
  • United States
  • Western Europe
  • Yukon


  • English