Strong expertise in need-based market segmentation, micro segmentation, market intelligence, definition of marketing strategies, campaign implementation, lead generation and content marketing in niche B2B markets.
I develop new international markets for niche solutions in the industrial manufacturing, information and communication technologies (ICT) and scientific fields. I team up with the management, sales and R&D departments to create strategic campaigns that identify and connect with targeted, high-quality leads in narrow technical audiences, and feed the company’s sales pipeline.
I help companies:
- Generate qualified, targeted leads to feed their sales pipeline
- Understand the new B2B niche market(s) they are about to enter
- Identify their competitive advantage in particular B2B niche markets
- Build and expand their reputation
- Position as the niche expert
- Create and increase awareness within B2B niche market(s)
Some few examples of B2B niche markets I worked on: electromagnetic field analysis software for design engineers working on the development of transformers; monitoring and control of agricultural equipment through isobus, tablets and smartphones; disinfection of water supply systems in hospitals post-construction or renovation.