Profile

Ms. Dafne Orbach, CMC

President,
NicheMktg

Contact Details

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Ms. Dafne Orbach, CMC


President,
NicheMktg

Bio

Strong expertise in need-based market segmentation, micro segmentation, market intelligence, definition of marketing strategies, campaign implementation, lead generation and content marketing in niche B2B markets.

I develop new international markets for niche solutions in the industrial manufacturing, information and communication technologies (ICT) and scientific fields. I team up with the management, sales and R&D departments to create strategic campaigns that identify and connect with targeted, high-quality leads in narrow technical audiences, and feed the company’s sales pipeline.

I help companies:
- Generate qualified, targeted leads to feed their sales pipeline
- Understand the new B2B niche market(s) they are about to enter
- Identify their competitive advantage in particular B2B niche markets
- Build and expand their reputation
- Position as the niche expert
- Create and increase awareness within B2B niche market(s)

Some few examples of B2B niche markets I worked on: electromagnetic field analysis software for design engineers working on the development of transformers; monitoring and control of agricultural equipment through isobus, tablets and smartphones; disinfection of water supply systems in hospitals post-construction or renovation.

Consults to Industry

  • Agriculture forestry fishing and hunting
  • Associations
  • B2B
  • Construction
  • Information and cultural industries
  • Manufacturing
  • Mining quarrying and oil and gas extraction
  • Professional scientific and technical services
  • Professional Services

Designations

  • CMC

Consulting Service Areas

  • Information Technology
  • Marketing
  • Strategy

Consulting Regions

  • Alberta
  • Canada
  • Central America
  • Manitoba
  • Saskatchewan
  • South America
  • United States

Languages

  • English
  • Spanish