Mr. Greg Graham, CMC

Market Metrics Inc.

Contact Details


Mr. Greg Graham, CMC

Market Metrics Inc.


Greg Graham is a seasoned marketing professional with over twenty-five years of experience, and the founder of Ottawa-based Market Metrics Inc., a no-nonsense boutique consultancy that helps knowledge-based businesses with strategy, innovation and planning.

A Certified Management Consultant, Greg is also a member of the American Marketing Association, and frequently conducts consulting engagements for the National Research Council's Industrial Research Assistance Program (NRC-IRAP).

In 2004, Greg was named to the Canadian Association of Management Consultants' Honour Roll for achieving the highest score in the Province of Ontario on the Association's final qualifying examination.

Some of the significant accomplishments in Greg’s career include:

- Building a top-10-in-category software brand
- Growing a start-up into western Canada’s largest Internet service provider
- Increasing a European test equipment manufacturer's revenues by 50%
- Advising the Canadian Competition Bureau on the sale of Nortel assets

As a consultant, Greg has worked on dozens of business and marketing plans, and authored 17 syndicated market studies published by leading research firms including the Yankee Group and NBI/Michael Sone Associates.

Prior to founding Market Metrics, Greg held increasingly-responsible positions in marketing and strategic planning roles at firms ranging from start-ups to Fortune 500 companies, including Hewlett-Packard, Nortel Networks, Taylor Industrial Software (a start-up acquired by General Electric), TELUS and Ubiquity Software (a start-up acquired by Avaya). His real-world industry experience encompasses business planning and all marketing functions from product management, product marketing and marketing communications to Director of Marketing with a staff of over a dozen direct reports.

In addition to the Certified Management Consultant (CMC) designation -- the management consulting industry’s premiere professional designation recognized in over 40 countries -- Greg holds an MBA from the University of Alberta in Edmonton, a certificate in Strategic Management from the Canadian Management Centre in Toronto, and a Bachelor of Electrical Engineering from Concordia University in Montreal. He is one of the few non-employees to have completed Statistics Canada's internal staff training program in statistics and surveys.

A firm believer in life-long learning, Greg has recently completed accreditation as a Small Business Consultant (ASMEC).​


University of Alberta
Edmonton, Alberta, Canada
Master of Business Administration

Canadian Management Centre
Toronto, Ontario, Canada
Certificate in Strategic Management

Concordia University
Montreal, Quebec, Canada
Bachelor of Electrical Engineering w/minor in CompSci

Honors and Awards

Honour Roll

Consults to Industry

  • Information and cultural industries
  • Manufacturing
  • Other services (except public administration)
  • Professional scientific and technical services
  • Professional Services
  • Utilities


  • CMC


  • Bachelor of Engineering (Electrical)
  • Master of Bus. Admin

Consulting Service Areas

  • Strategy

Consulting Regions

  • Ontario


  • English