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Summer 2018


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MARKETING 

FOCUSED MARKET SEGMENTATION, EXPLAINED – WHY ‘EVERYONE’ CANNOT BE YOUR CLIENT

 By: Dafne Orbach

If you want to connect with your clients and succeed at selling, start with identifying and gaining a deep understanding of your clients.



RISK MANAGEMENT 

risk

The Ins and Outs of Risk Management

By: Michael Stanleigh


   LEADERSHIP 

email marketing

Poor Employee Engagement: Often a Symptom of Weakness at the Top

By: Dwight Mihalicz

AWARD PROFILES 

awards

Canadian CMC Project of the Year

Top 2018 Submissions


   CHANGE MANAGEMENT 

Change leadership

The Effects of Change: Muscle Memory and your Employees

By: Dawn-Marie Turner

MEMBER PROFILES 

member profiles

Consultants who Love Consulting

By: CMC-Canada


   TECHNOLOGY 

Analytics

Don't Miss Out: How to Extract Full Value from your Analytics

By: Connie Siu


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