CMC Pro Bono Volunteer Consultant Delivers Strategic Roadmap for WeWorkingWomen's Growth and Impact
Toronto, Ontario – August 18, 2025 – CMC (Canadian Management Consultants) is pleased to announce the successful completion of a comprehensive pro bono strategic planning project for WeWorkingWomen, a Canadian non-profit organization dedicated to empowering Chinese Canadian women.
Certified Management Consultant Cindy Sun-Dawes volunteered her professional services to assist WeWorkingWomen at no charge under the CMC Pro Bono Program. Cindy worked closely with the organization's leadership to develop a three-year strategic plan focused on sustainable growth and increased impact.
"We are deeply grateful for Cindy's expertise and dedication to our mission," said Sherry Zhang, President of WeWorkingWomen, "This strategic plan provides us with both the vision and practical steps needed to scale our impact while ensuring our organization's sustainability for years to come. The CMC Pro Bono Program identified clear pathways to strengthen our organizational foundation while significantly expanding our reach and financial capacity.”
The strategic plan outlines an ambitious yet achievable roadmap to increase annual revenue by 88% from now to 2028 through diversified funding sources and improved operational efficiency. Key recommendations include:
- Redefining Mission and Vision statements and key objectives
- Developing a comprehensive membership database to enhance engagement and retention
- Creating tiered membership offerings with enhanced value propositions
- Diversifying revenue sources through optimising internal resources and member networks
- Establishing robust governance structures and team collaboration processes
- Pursuing strategic partnerships with corporations and government agencies
- Building a recognizable non-profit brand across Canada
The plan also reaffirms WeWorkingWomen's vision to empower Chinese Canadian women by fostering leadership development, access to learning and personal growth resources, and advancing representation, equity and inclusion for Chinese Canadian women in the Canadian workplace. WeWorkingWomen’s 2030 goals include maintaining and growing its follower base of 100,000 on social media, converting 1000 followers to a member-based system and empowering at least 500 women through culturally conscious coaching and other diversified programs.
Established in 2015 and officially registered as a non-profit in 2022, over the past decade WeWorkingWomen has built a strong foundation with over 100,000 social media followers and 120+ members of a CEO Club catering to business owners and entrepreneurs. Catering to its community of Chinese women professionals the majority of whom are first generation immigrants to Canada, WeWorkingWomen offers networking events, educational courses and seminars, and coaching services. The organization’s operations are supported by corporate sponsorships, memberships and government funding.
About Cindy Yan Sun-Dawes, MBA, CMC
Cindy Sun-Dawes, MBA, CMC, is Founder and Principal Consultant of Pine Impact Insights (Toronto). A strategic sales and marketing leader with 25+ years of corporate and consulting experience, she most recently served as VP, Business Development & Global Hosting at Merrithew — a former consulting client — where she managed teams across 60+ countries and led major revenue growth and market turnarounds. Cindy advises companies and mission-driven organizations in Canada and overseas on strategic planning, go-to-market and revenue-growth strategies, strategic global sourcing and outsourcing, process improvement, and governance.
About CMC-Canada Pro Bono Program
The CMC-Canada Pro Bono Consulting Program connects skilled volunteer consultants with non-profit organizations to provide strategic planning and operational support at no cost. For more information about the program or to apply for assistance, please visit https://www.cmc-canada.ca/Pro-Bono-Consulting-Program, or Contact: pro-bono@cmc-canada.ca
About CMC-Canada
The Canadian Association of Management Consultants (CMC-Canada) fosters excellence and integrity in the management consulting profession. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. The Association and its 2500+ members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of these efforts to the client community. CMC-Canada is a founding member of the International Council of Management Consulting Institutes (ICMCI), now CMC-Global, a global network of management consultants of 49 member countries.
CMC is dedicated to strengthening Canadian communities by providing pro bono consulting services to non-profit organizations that serve diverse populations and address critical social needs. For more information about CMC Canada, contact: membership@cmc-canada.ca
